To be a leader in seeding solutions to the world’s greatest environmental and social challenges. 


To support the needs of forward thinking investors who want to catalyse the growth of innovative businesses that sit in the sweet spot between market opportunity and high impact.

We measure against all 17 UNSDGS but we have a particular focus towards:

Affordable and clean energy

Responsible Consumption and Production

Reduced inequality

Climate action

Good health and well-being 


We will work with investors as a trusted partner and identify and help entrepreneurs to launch and grow exciting, innovative and highly successful businesses.

We will help entrepreneurs to set ESG targets, and meet UN Sustainable Development Goals with the Option for individual investors to offset their own carbon emissions* 

The Team

Executive Board

Tony Smith
Co-Founder & Partner

Co-Founder of GreenTribe. Extensive career in finance including as a Founding Director of St. James’s Place Wealth Management. Orchestrated the name change from Rothschild to St. James’s Place between 1994-1997. Founder Caerus wealth, sold to Intrinsic/Quilter in 2017. Founder Legacy Group in 2017, assisting Family Offices with the retention of wealth and health.

e mail
Anthony King
Managing Partner

30+ year global career in investment, business development and NFP. Co-Founder of Cloudpush a next generation IT solution and services provider, Founder of Korolit a management consultancy, Co-Founder of Detraxi a US based biotech business, advisor for PE, VC, and Family Offices, including a £600m technology investment fund. Co-Founder of HPI HUB and Association, held global roles with IBM, CSC and Insight Inc and is a Trustee of Improving Generations, a CIO Charity that provides physical, mental, and emotional wellbeing services and opportunities to help improve generations to come. Anthony is also a Research Circle Adviser for Gartner.

MIScT, CBiol, MiBiol
LinkedInTwittere mailFacebookInstagram
Hugh Blair
Chairman & Partner

Former Partner KPMG & VP Global Markets Atos. MD UK Public Service of Bearing Point, where he developed a new UK Public Sector Practice. Chairman of multiple private companies, from start-ups to growth companies

LinkedIne mail

Advisory Board

Esther O’Callaghan OBE
Social Impact & ED&I

Founder & CEO of Hundo Careers, GTA Metaverse Lead, Ambassador  20+ years’ experience of public sector funding, national/ local govt incl. National Big Lottery Fund Board (£2.3BN) and Chair Young People’s Fund (£200M). Freeman of The City of London

Luke Howell CEnv FIEMA
Environmental Impact

Founder of Hope Solutions. Chartered Environmentalist & Fellow of the IEMA. Unique experience in environmental sustainability auditing and solutions. Strategic sustainability lead & advisor for Coldplay, Glastonbury Festival, The R&A/The Open, IMG, ESA

Gavin Anderson
Green economy branding and PR

Partner at GW&Co, Brand & UX Just Carbon, Chairman Aitum, Director of TribeFirst, Former board level at McCann. Multiple NED roles. Founder of Baby TV. Qualified Design Thinking practitioner

Scroll to Top