Sustainable investment

Cleaner Seas

The world is going green, from recycling and power generation to organic groceries and sustainable fisheries. Almost everyone is interested in easing the burden humanity places on the environment, from climate scientists to businesses, consumers, and politicians.

Eco-friendly investments provide profits as well as environmental benefits. As the world adjusts to climate change, older technologies such as fossil fuels and polluting industries are likely to face higher costs and regulatory barriers, providing a market opportunity for alternatives. Green initiatives address several markets including:

Renewable energy technologies, such as wind, solar, and hydropower.

Green transportation to reduce fossil fuel consumption

Pollution controls, waste reduction, and sustainable agriculture to protect our environment

Water is a diminishing resource and improved infrastructure is a key enabler in preserving this precious resource


The global green technology and sustainability market size is expected to grow to USD 41.62 billion by 2028 with a CAGR of 20.3% between 2023 and 2028. The world is transitioning towards greener technology to combat the problems caused by excessive pollution and harmful gases. 

According to BlackRock, the world’s largest asset management firm, during the peak of the COVID-19 pandemic in 2020, more than eight out of ten sustainable investment funds outperformed non-ESG-based share portfolios. This trend is expected to continue with estimates that ESG assets will reach US $30tn by 2030. By 2025, it is expected that around 33% of all global assets under management would have ESG mandates.

Several nations are now requiring investment companies to declare their corporate biodiversity impacts. Investors will have greater rights and control over funds that promote the goals and values that are crucial to them, whether that is investing in women-run businesses, carbon-neutral businesses, firms that contribute in local communities, and so on.

GreenTribe is a SEIS and EIS investment firm in the UK making a positive impact on our environment, the planet and society. Exploiting the opportunity presented by the global movement towards green technology, we look for early stage opportunities to reach the best investment opportunities, before they get on large venture capital funds’ radars. Our approach aims to maximise potential returns whilst lowering the risk associated with very early-stage investments.

Oversight & Performance Management


Every year, we plan to invest in a balanced range of companies across targeted sectors bringing diversity to our investors’ portfolios.


Our involvement does not end with the investment. We continue to assist investors and entrepreneurs on their journey to achieving a successful exit


We guide entrepreneurs on strategies for a successful exit including Merger & Acquisition (M&A) and sale. We also assist where a business is struggling.

SEIS/EIS Investing

The (Seed) Enterprise Investment Schemes are tax-efficient schemes designed to incentivise early stage investments. SEIS and EIS offer generous tax benefits to individuals investing in British startups.

Enterprise Investment Schemes (EIS) and Seed Enterprise Investment Schemes (SEIS) are investment schemes designed to encourage investment in small or medium sized companies. They do this by offering tax reliefs to individual investors who buy new shares in a company

If you are interested and would like to find out more about investing, please contact us


Fruu – ‘Turning wonky fruits into earth-loving vegan skin stuff’

It’s hard to imagine today, but until little more than a decade ago, sustainability was a niche issue for many organizations. Concern about the changing global climate—and the effect of human activity on emissions—had been gathering momentum and urgency over decades, but in 2011, just 20% of companies in the S&P 500 published sustainability or corporate social responsibility (CSR) reports. 

In the past five years, sustainability has emerged as a critical value driver. As it became apparent that existing efforts may not be sufficient to cap temperature increases, businesses began to recognize the opportunity of addressing the challenge. Organizations began adopting and promoting environmental, social, and governance (ESG) measures, and from 2020 to 2021 alone, the number of companies committing to science-based sustainability targets tripled. Finally, corporate newcomers fostering sustainability as a strategic lever to create value began to appear, and we started to see the rise of “climate unicorns.”.

We work with Entrepreneurs who can demonstrate that their projects meet a threshold on their own carbon emissions. If they fail to reach these targets they can offset their own emissions voluntarily. We will also aim for the full fund portfolio to be net carbon negative.

Do you…

Know your carbon emissions and offset any impact that exceeds the net neutral threshold?

Have a Diversity & Inclusion policy to ensure equal representation (or are willing to adopt one)?

Have a vision to become a B-Corp within 5 years, (if you aren’t one already)?

Have, or are willing to adopt, a fair pay ratio policy from the highest to lowest salaries?

If you think you meet our criteria, and would like to discuss further, please contact us.

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